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The workplace is being reshaped. Technology is transforming how people interact with each other and with the world around them. The data that organizations must understand is growing at an explosive pace. Customers expect better experiences. Employees crave more meaningful engagement.
Harnessing these forces to balance a
people-first culture and
bottom-line results is not only possible, it is critical for success in the future workplace. Business expert, public speaker, and entrepreneur Geoff Ables shows readers how to balance these two typically conflicting priorities to sustain
employee engagement,
customer satisfaction, and business returns through the application of The LUCK Principle.
Ables simplifies sometimes complex and technical subject matter through business parables, infographics, case studies, illustrations, and insights from other thought leaders. Walk in the shoes of Patrick, the central fictional character, as he discovers how to listen to others, understands people at a deeper level, connects with them in more relevant ways, knows what the results are and continuously improve-and how he applies technology to these concepts to make them work in a large organization.
About the author
Geoff Ables is an author, entrepreneur, keynote speaker, and is widely regarded as a thought leader on customer and employee engagement. Geoff's insights have been featured in EuroForum, BusinessWeek,
USA Today,
The Microsoft CRM Bible,
The CRM Project Management Handbook, the Employee Communications Forum, and other venues.
In 2002 he founded C5 Insight, a customer relationship and employee collaboration advisory firm. C5 has twice been named to the Inc. 5000 list of fastest growing companies and has advised hundreds of organizations on CRM, intranet, sales, marketing, customer care, and digital workplace initiatives.
Geoff wrote
The LUCK Principle to bring the concepts of successful people-centric workplaces within reach of every person in every organization. His inspiration for many of the stories in the book comes from his experience as both CIO and CMO, his job with Young Life, his love of work, his avid enthusiasm for motorcycles and wine (generally not at the same time), and his family.
Find him online at c5insight.com, geoffables.com, and @c5geoff on twitter.
