Conference Proceedings Trends in Business Communication 2016

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.

List of contents

Trends in Business Communication from Different Perspectives.- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees.- Successful Communication of Medium Sized Companies and More.

About the author

Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.

Summary

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. 

Product details

• Assisted by: Timo Becker (Editor), Alexandra Brunner-Sperdin (Editor), Wolfgang Reitberger (Editor), Wolfgang Reitberger et al (Editor), Pete Schneckenleitner (Editor), Peter Schneckenleitner (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2017
• EAN: 9783658172534
• ISBN: 978-3-658-17253-4
• No. of pages: 194
• Dimensions: 149 mm x 13 mm x 211 mm
• Weight: 272 g
• Illustrations: VIII, 194 p. 20 illus.
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, C, Leadership, Human Resource Management, Market research, Business and Management, Business Strategy/Leadership, business strategy, Personnel & human resources management, Management science, Management—Study and teaching, Management Education