Open Innovation - Academic and Practical Perspectives on the Journey From Idea to Market

Informationen zum Autor Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head. Klappentext Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation. Zusammenfassung Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation. Inhaltsverzeichnis Chapter 1: The Process of Open Innovation Arthur B. Markman Chapter 2: Open Innovation Through Strategic Design-by-Analogy Katherine Fu and Christian Schunn Chapter 3: Getting the Most Out of Brainstorming Groups Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli Chapter 4: Applying the Creative Problem Solving Process to Open Innovation Wayne Fisher Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the Room Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole Cam Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes Diana Rus, Barbara Wisse, and Eric F. Rietzschel Chapter 8: Innovation Cells: Company Beachheads in Technology Universities Felix Cardenas, Tony Davila, and Daniel Oyon Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case Study Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman ...

Product details

• Authors: Arthur B. (Annabel Irion Worsham Centenni Markman
• Assisted by: Arthur B Markman (Editor), Arthur B. Markman (Editor), Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing Markman (Editor), Markman Arthur B. (Editor)
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 27.07.2016
• EAN: 9780199374441
• ISBN: 978-0-19-937444-1
• No. of pages: 248
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Applied psychology; Social sciences, law, business > Business > Economics; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Leadership, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Motivational, Business innovation, Organizational theory & behaviour, Social, group or collective psychology, Management: leadership & motivation, Management: leadership and motivation, Organizational theory and behaviour