Fr. 24.90

The role of Social Media in B2B communication

English · Paperback / Softback

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Description

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Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of Brighton (Business School), course: Digital marketing, language: English, abstract: The aim of this paper is to analyse existing academic literature and researches and to discuss the role of social media in B2B field. The second, this paper proposes the evidence of social media importance for B2B companies. The third, it illustrates online tendencies in social media for B2B companies. The forth, this study explains why B2B companies are lagging B2C companies on social media activities.

Product details

Authors Valeriya Zhukova
Publisher Grin Verlag
 
Languages English
Product format Paperback / Softback
Released 01.01.2017
 
EAN 9783668375239
ISBN 978-3-668-37523-9
No. of pages 20
Dimensions 148 mm x 210 mm x 1 mm
Weight 45 g
Subject Social sciences, law, business > Business > Advertising, marketing

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