Social Media Management - Persuasion in Networked Culture

About the author

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for Leaders and Advanced Leadership Communication.

Product details

• Authors: Ben Shields, Ben Ryan Shields
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2017
• EAN: 9780190296339
• ISBN: 978-0-19-029633-9
• No. of pages: 304
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / E-Commerce / General, Social networking, Social media / social networking, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing