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For students and others seeking to master analytics, case studies are invaluable: they expose the entire decision-making process, helping readers practice an active role in both performing analysis and using output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for undergraduate and masters' courses in business analytics, and for specialized courses applying analytics to specific industries or business functions.
Drake, author of the widely-praised Applied Business Analytics Casebook, presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:
Descriptive business analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability
Predictive business analytics: forecasting, demand managing, data and text mining
Prescriptive business analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making
Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences
