Morals and Markets - The Development of Life Insurance in the United States

First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry.

List of contents

Foreword
Acknowledgments
Introduction
1. Historical and Economic Background
2. The Persistent Puzzle
3. A Comparative Perspective
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
5. Life, Chance, and Destiny
6. Marketing Life: Moral Persuasion and Business Enterprise
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization
Conclusions
Notes
Selected Bibliography
Index

About the author

Viviana A. Rotman Zelizer

Summary

First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry.

Product details

• Authors: Viviana A. Rotman Zelizer, Viviana A. Rotman (Lloyd Cotsen ''50 Prof Zelizer, Viviana A. Rotman (Lloyd Cotsen '50 Professor Zelizer, Viviana A.rotman Zelizer, Zelizer Viviana A. Rotman
• Publisher: Columbia University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 08.08.2017
• EAN: 9780231183352
• ISBN: 978-0-231-18335-2
• No. of pages: 264
• Series: Legacy Editions; Legacy Editions
• Subjects: Social sciences, law, business > Sociology > Sociological theories; Sociology, SOCIAL SCIENCE / Sociology / General, HISTORY / United States / 19th Century, 19th century, c 1800 to c 1899, BUSINESS & ECONOMICS / Insurance / Life, c 1500 onwards to present day, United States of America, USA, Sociology & anthropology, History of the Americas, Insurance and actuarial studies