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Zusatztext Insights abound in this packed volume of academic papers from scholars in 12 different countries around the world and how they perceive the modern practice of CSR and! in particular! the ways in which CSR can be leveraged to create strategic value for businesses. It is rare to find an academic textbook that is utterly riveting! highly readable and well-structured! providing a wide range of case studies and commentaries on the practical aspects of CSR in a multitude of companies and organizations. This book does it superbly. Each paper is a gem. Each paper builds effectively around the central theme of strategic CSR innovation! exploring different dimensions of innovative and strategic practice on the part of corporate entities around the globe! offering new ways of thinking about the ways in which CSR is! and sometimes isn't! leveraged to deliver creative! strategic! triple bottom line value for businesses! society and environment. ... All in all! despite the academic nature of this book! the sometimes rather tedious descriptions of methodologies applied! and the often repetitive introductory sections to each of the different papers penned by different academics! this book is a delight. The deep-dive into core CSR concepts provide original ways of thinking about how companies have and can make CSR a business-builder rather than a series of bolt-on projects. An essential understanding of what is strategic and what is innovative in CSR terms is a prerequisite! I suggest! for any company engaging in CSR practices. This book is a must-read for anyone considering these themes. Read the full article - 'CSRwire'! 11 August 2010 - Elaine Cohen Informationen zum Autor Céline LouchE, Samuel Idowu, Walter Filho Klappentext By and large, corporations of the 21st century have come to realize that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. This book aims to explore, inspire and support creative, innovative and strategic corporate social responsibility (CSR). Zusammenfassung By and large, corporations of the 21st century have come to realize that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. This book aims to explore, inspire and support creative, innovative and strategic corporate social responsibility (CSR). Inhaltsverzeichnis Foreword Professor Dr Philippe HaspeslaghInnovative corporate social responsibility: an introduction Samuel O. Idowu, Céline Louche and Walter Leal FilhoPart I: CSR and competitive advantage 1. An action-based approach for linking CSR with strategy: framework and cases Jeremy Galbreath, Graduate School of Business, Curtin University of Technology, Western Australia Kim Benjamin, Curtin Business School, Curtin University of Technology, Western Australia2. Exploring the regulatory preconditions for business advantage in CSR David Williamson, Gary Lynch-Wood and Rilka Dragneva-Lewers, University of Manchester, UK3. Convergent and divergent corporate social responsibility Nicola Misani, Bocconi University, Italy4. CSR: an opportunity for SMEs Denise Baden, University of Southampton, UK5. Competitive advantage from CSR programmes Malcolm F. Arnold, Cranfield University, UK6. A strategic approach to CSR: the case of Beghelli Barbara Del Bosco, University of Bergamo, ItalyPart II: CSR and Value Creation 7. CSR as a strategic activity: value creation, redistribution and integration Karen Maas and Frank Boons, Erasmus University Rotterdam, The Netherlands8. Does corporate social responsibility really add value for consumers? Alejandro Alvarado-Herrera, University of Quintana Roo, Mexico Enrique Bigné-Alcañiz, Rafael Currás-Pérez and Joaquín Aldás-Manzano, University of Valencia, Spain9. Strategic corporate social responsibility: a brand-building tool Francisco Guzmán, University of ...
