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Marketing is a common phenomenon, but it is a very complex and elusive subject matter. It means different things to different people, and affects everyone. Kotler and Keller (2006) defined marketing as getting the right goods and services to the right people at the right place, right time, right price, with the right communication and promotion. In Nigeria, marketing is considered from a broad-based context as a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers (Osuala,1998). The demand for want-satisfying plastic building products in Bayelsa State has enhanced development in the area of construction of buildings, roads and infrastructure with substantial improvement in people's living standard and environmental awareness.
About the author
Igbongidi Binaebi Paul holds a Ph.D in Business Education (Marketing) from the University of Nigeria, Nsukka; M.Ed and B.Sc from the Rivers State University of Science and Technology, Nkpolu, Port Harcourt. A business consultant and a regular conference/motivational speaker. He lectures in the Department of Vocational and Technology Education.
