Fr. 26.90

How Stella Saved the Farm - A Tale About Making Innovation Happen

English · Paperback / Softback

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Description

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About the author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world.
Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth
Govindarajan and Trimble have co-authored two other business books together: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Summary

Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.
Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?
Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.

Foreword

A simple, charming business parable about managing change, and making innovation happen

Product details

Authors Vijay Govindarajan, Chris Trimble, Chris Govindarajan Trimble
Publisher Macmillan
 
Languages English
Age Recommendation from age 18
Product format Paperback / Softback
Released 06.09.2018
 
EAN 9781509853854
ISBN 978-1-5098-5385-4
No. of pages 160
Subjects Social sciences, law, business > Business > Business administration

BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Motivational, Business innovation

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