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The major need of this book is to critically investigate the new uptrend's or changes been made in the marketing concepts and also the decision making ability of the students and guardians while choosing the right college according there perception. As previous year analysis shows that there was a huge demand of students but the supply of colleges was less, and now this scenario has been reversed. The supply of colleges are high but the demand of students are less. Due to which the north Indian institutions are making new attractive modes to attract the students so that they can take admission in these institutes. A lot has changed in consumer behavior in all market segments during the past 24 months! Specially in education sector. The new uptrend's or changes been made in the marketing concepts and also the decision making ability of the students and guardians while choosing the right college according to their perception. As the mode of education is changing rapidly, the conceptual consumer behavior of students are also changing rapidly.
About the author
Dr. Neel Rai, is an Assistant Professor at Institute of Technology & Science, Ghaziabad (U.P.), India. He is Ph.D in Marketing Management from Bhagwant University, Ajmer. He has handled a number of consulting assignments in various industry verticals in the field of Marketing & Sales Strategy, Distribution Channels, Organization Structure in India.
