Creating a Business

There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.

The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.

Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.

List of contents

Introduction 1. The Entrepreneural venture 2. Managerial aspects 3. Legal aspects 4. Marketing aspects 5. Financial management aspects 6. Financial accounting aspects 7. Management accounting aspects 8. Fiscal aspects

About the author

Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands

Summary

Creating a Business is organized around a practical example and introduces those disciplines with which an entrepreneur will be faced such as management, marketing, legislation, and financial management are examined.

Product details

• Authors: M. Knapen, Jenny van Sten-Van't Hoff, Van Sten Van T Hoff, J. van Sten-van ’t Hoff, Jenny van Sten-van't Hoff, Jenny (Rotterdam Business School van Sten-van't Hoff, Jenny (Rotterdam Business School the Netherlands) Van Sten-Van't Hoff, Jenny Van Sten-Van''t Hoff, Jenny (Rotterdam Business Sc Van Sten-Van''t Hoff
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 09.12.2016
• EAN: 9781138154544
• ISBN: 978-1-138-15454-4
• No. of pages: 156
• Series: Routledge-Noordhoff International Editions
• Subject: Social sciences, law, business > Business > Business administration