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List of contents
Contents: New-Entrant Airlines’ Success and Failure: Theory, Strategy and Policy: The new entrants; The operating environment; The anatomy of a new-entrant; Competition strategy. Airline Success and Failure Assessment: Theory and Application: The question of success or failure; The survey research; Looking into the crystal ball; Assessing new entrant airlines; Critical factors; Appendices; References; Index.
About the author
Sveinn Vidar Gudmundsson is Professor of Strategy at the Toulouse Business School, Toulouse, France. Previous to this, he was Assistant Professor at the Faculty of Economics and Business Administration at the University of Maastricht, The Netherlands and Principal Lecturer in Transport at the London Guildhall University. He gained a PhD in Air Transport Management from Cranfield University, UK and studied at the School of Aeronautics and the School of Management at Florida Institute of Technology, USA.
Summary
This book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant’s strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined.
Additional text
’...an excellent analysis and overview of the problems facing new entrant airlines from both a practical and an academic angle...a substantial achievement and recommended to all involved in the industry.’ The Aerospace Professional ’This is an interesting and highly relevant topic and the book succeeds in providing an objective and impartial analysis...it is strong on empirical data...one of the few books to address this important subject...contains much that is both stimulating and original.’ Journal of Air Transportation World Wide 'Gudmundsson provides an authoritative voice that simply states what he sees in the tables, charts and statistics and analyses them to great and, I would say, sturdy conclusions. ...A no nonsense guide to a complicated business which always, financially at least, lives on the edge.' M2 Best Books website, January 2004
