Communication Models for the Study of Mass Communications - For the Study of Mass Communications

Informationen zum Autor Sven Windahl Denis Mcquail Klappentext Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. Zusammenfassung Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models. Inhaltsverzeichnis 1. Introduction  2. Basic Models  3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals  4. Effects of Mass Communication on Culture and Society  5. Audience-Centred Models  6. Media Organisation, Selection and Production  7. Planned Communication  8. New Media and The Information Society  9. International Communication  Index

Product details

• Authors: Mcquail, Denis Mcquail, Denis Windahl Mcquail, Dr Denis (Southern Illinois University Carbondale USA) McQuail, Dr Sven (Nordisk Kommunikation) Windahl, Sven Windahl, Sven Mcquail Windahl
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.12.2016
• EAN: 9781138146167
• ISBN: 978-1-138-14616-7
• No. of pages: 238
• Subjects: Non-fiction book > History > Miscellaneous; Social sciences, law, business > Media, communication > General, dictionaries