Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

List of contents

Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.

Summary

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Product details

• Assisted by: Tamer Cavusgil et al (Editor), Vinay Kothari (Editor), Dann R Arnold (Editor), Danny R Arnold (Editor), Danny R. Arnold (Co-editor), Tamer Cavusgil (Co-editor), Jay D. Lindquist (Co-editor), Jay Nathan (Co-editor), Stan Reid (Co-editor)
• Publisher: Springer, Berlin
• Original title: Developments in Marketing Science, Volume V
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9783319386768
• ISBN: 978-3-31-938676-8
• No. of pages: 619
• Dimensions: 210 mm x 279 mm x 34 mm
• Weight: 1552 g
• Illustrations: XXIV, 619 p.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, C, Sales and Distribution, Leadership, Market research, Business and Management, Business Strategy/Leadership, sales management, business strategy, Sales/Distribution, Sales & marketing, Management science