Polls, Expectations, and Elections - Tv News Making in U.s. Presidential Campaigns

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

List of contents

Introduction: The Democratic Process, Television, and Polls
Chapter 1: Presidential Campaigning and the Rise of Mass Media
Chapter 2: Campaigning In the Image-Making Age
Chapter 3: Polling as a Political (and Media) Necessity
Chapter 4: Lesser Expectations: Early TV Network Poll Usage
Chapter 5: Soaring Expectations: You Poll, I Jump
Chapter 6: Splintering Expectations: Poll Overkill and New Media
Chapter 7: Conclusions and Implications for Future Research

About the author

By Richard Craig

Summary

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they’re leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such “expectation setting” has increased dramatically over time.

Product details

• Authors: Richard Craig
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2016
• EAN: 9781498506281
• ISBN: 978-1-4985-0628-1
• No. of pages: 252
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, Media Studies, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Political Process / Media & Internet, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising