Strategic Management in the Media - Theory to Practice

'Küng s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'
Eli Noam, Columbia Business School
'A landmark contribution to scholarship, Küng s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
Gillian Doyle, University of Glasgow
'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
David Craig, University of Southern California
In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:

• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries ideal for students of media studies, media economics and media management.

List of contents

Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning

About the author

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and  Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

 

Summary

A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.

Report

"Covering an industry full of hope and hype, Küng s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia."
Eli Noam 20160801

Product details

• Authors: Lucy Kung, Lucy Küng, Lucy Küng
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 31.01.2017
• EAN: 9781473929494
• ISBN: 978-1-4739-2949-4
• No. of pages: 256
• Subject: Social sciences, law, business > Business > Management