Corporate Communication - A Guide to Theory and Practice 5th Revised Edition

Summary

The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

Product details

• Authors: Joep P Cornelissen, Joep P. Cornelissen
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2017
• EAN: 9781473953703
• ISBN: 978-1-4739-5370-3
• No. of pages: 336
• Dimensions: 170 mm x 242 mm x 18 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Öffentlichkeitsarbeit, Businesskommunikation und -präsentation, PR, Unternehmenskommunikation, Public Relations, BUSINESS & ECONOMICS / Public Relations, Kommunikation (Unternehmen), Englische Bücher / Wirtschaft, Business