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China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices.
List of contents
1. Introduction
2. Mapping Book Publishing in China
3. From Communization to Commercialization: China's Publishing From 1949 to 1992
4. Ideology and the Commercialization of Book Publishing in China
5. Conglomeration: The Formation of Publishing Groups
6. Corporatization: The Transition to Enterprises
7. Digital Publishing: Challenges and Opportunities
8. Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a Case
About the author
Qidong Yun is an Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University. He completed a PhD in the Department of Social Sciences at Loughborough University after receiving an MA with distinction in Publishing from Oxford Brookes University.
