Strategy and Communication for Innovation - Integrative Perspectives on Innovation in the Digital Economy

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

List of contents

Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Case Examples.

Summary

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Product details

• Assisted by: Gould (Editor), Gould (Editor), Julie Gould (Editor), Nicol Pfeffermann (Editor), Nicole Pfeffermann (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2017
• EAN: 9783319495408
• ISBN: 978-3-31-949540-8
• No. of pages: 424
• Dimensions: 160 mm x 240 mm x 31 mm
• Weight: 830 g
• Illustrations: XXVI, 424 p. 60 illus., 33 illus. in color.
• Series: Springer
• Subjects: Natural sciences, medicine, IT, technology > Technology; Social sciences, law, business > Business > Business administration; B, Economic Sociology, Business and Management, Entrepreneurship, Organizational Studies, Economic Sociology, Sociology: work & labour, Management science, Management of specific areas, Engineering economy, Engineering Economics, Organization, Logistics, Marketing, Engineering economics, Industrial Management, Engineering: general