Values-Based innovation Management - Innovating by What We Care About 1st Edition 2017

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change.This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/values-based-innovation-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.>

Product details

• Authors: Henning Breuer, Henning Breuer, Florian Ldeke-Freund, Florian Ludeke-Freund, Florian Lüdeke-Freund
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 14.12.2016
• EAN: 9781137516619
• ISBN: 978-1-137-51661-9
• No. of pages: 252
• Dimensions: 156 mm x 235 mm x 8 mm
• Subjects: Social sciences, law, business > Business; Management, B, Business and Management, Innovation/Technology Management, Management science, Industrial Management, Innovation and Technology Management, business;innovation;innovation management;management;methods