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Zusatztext We have heard a lot about "design thinking" in recent years; this book helps us think about "design doing". Fascinating case studies and interviews withdesign consultants! industry leaders! and key academics provide the foundation for an intriguing investigation into the various roles that design plays in transforming cultures! products and infrastructures. Whether you are looking for a way to communicate or reflect on your design practices and ideas! or if you simply want to glance into how design is practiced in a number of disparate organisations! this book is for you.'Elizabeth F. Churchill -Director of User Experience! Google and current Secretary/Treasurer of the ACM'This is a useful book for anyone who wants to embed design as a core approach in their organisation. It clearly articulates seven roles and related activities that enable organisational transformation! as well as well-documented case studies that show how design strategies can be successfully activated in different types of organisations. This book will be a useful guide for leaders! managers and front-line employees who wantto understand and implement design transformation.'Dave Gray -Founder of XPLANE and author of Liminal Thinking Informationen zum Autor Emma Jefferies (Author) EMMA JEFFERIES, PhD is a business coach and service designer, and is the co-author of the book 'Design Transitions' (BIS, 2013). She holds a PhD in design and is part of the Design Thinkers Group. Her natural habitat is out in the wild, working with global innovation teams, consultancies and governments in South America, Asia, the Middle East and Europe. Emma helps organisations become more productive by facilitating people in working together to reveal a core purpose, daily practices and a vision. She is currently working with a UK government department creating empathy practices. Joyce Yee (Author) JOYCE YEE, PhD is a senior lecturer at UK's Northumbria University's Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Joyce holds a Master of Arts in Visual Communication from Central Saint Martins College of Art and Design (UK) and was awarded a PhD in Design from Northumbria University. She has over 10 years working experience in a wide range of academic and professional environments as a graphic, interaction and service designer. Joyce has published regularly since 2003 and her research is bound by a common theme of exploring and identifying how designers develop and improve their own practice. Design Transitions enables Joyce to continue her interest in codifying the value and role of design beyond its current professional boundaries. More information on her research and design interests can be found at www.designdictator.com EMMA JEFFERIES, PhD is an independent design consultant and a dyslexic troublemaker. Her natural habitat is out in the wild, consulting with global innovation and design teams in places like South America, Asia and Europe to improve the way they innovate. Working under the name of The Design Doctors, she pulls together networks of great minds from academia and industry to support the further development of design's role in the innovation space. She holds a Multimedia Design degree and an internationally award-winning Design PhD from Northumbria University, UK on enhancing visual practices. Emma's dream is to create a new living global ecosystem, in which innovators and governments come together to explore, rethink and provide new local solutions to the challenges faced by people with dyslexia. More information on her activities can be found at www.emmajefferies.com LAUREN TAN, PhD has worked as a designer in various capacities in graphic design, management consulting, service design and social design. She has more recently been involved in building design capabilities for innovation in not-for-profit ...
