Frugal Innovation in Healthcare - How Targeting Low-Income Markets Leads to Disruptive Innovation

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

List of contents

Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.

Product details

• Authors: Cornelius Herstatt, Adit Ramdorai, Aditi Ramdorai
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9783319367965
• ISBN: 978-3-31-936796-5
• No. of pages: 168
• Dimensions: 155 mm x 235 mm x 10 mm
• Weight: 299 g
• Illustrations: XVII, 168 p. 14 illus., 9 illus. in color.
• Series: India Studies in Business and Economics; India Studies in Business and Economics
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Management, B, Globalization, Market research, Business and Management, Health economics, Social Policy, Social & ethical issues, International business, Markets, health care, Health Care Management, Innovation/Technology Management, Emerging Markets/Globalization, Political Economy, Research & development management, Management science, Industrial Management, Health services administration