Competing for a Sustainable World - Building Capacity for Sustainable Innovation

Based on original research, current state-of-the-art knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services, and business models.

List of contents

Foreword Stuart L. HartPreface1. What is a Sustainable Organization?2. Identifying Salient Sustainability Issues3. Sustainable Strategy and Competitive Advantage4. Building Logic: Core Business Proposition and Sustainable Value 5. Building Motivation: Opportunity Framing of Sustainability Challenges6. Building Capacity: Critical Capabilities for Sustainable Innovation 7. Sustainable Innovation at the Base of the Pyramid8. No Business is an Island

About the author

Sanjay Sharma

Summary

Based on original research, current state-of-the-art knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services, and business models.

Product details

• Authors: Sanjay Sharma
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 14.07.2014
• EAN: 9781783531226
• ISBN: 978-1-78353-122-6
• No. of pages: 232
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Development / Sustainable Development, Sustainability, Economics, BUSINESS & ECONOMICS / Green Business, BUSINESS & ECONOMICS / Strategic Planning, business strategy, Sales and marketing, Environmental science, engineering and technology, Business & the environment, 'Green' approaches to business