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Informationen zum Autor Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Klappentext The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Zusammenfassung The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Inhaltsverzeichnis Introduction: At the Last Mile Part One. The Theory of the Last Mile: Principles and Ideas from the Behavioural Sciences 1. The Last Mile 2. Choice Architecture and Nudging 3. Choice 4. Money 5. Time 6. A Theory of Decision Points Part Two. The Methods of the Behavioural Scientist 7. Experiments and Trials 8. Understanding Preferences and Judgements Part Three. At the Last Mile: Engineering Behaviour Change 9. Choice Repair 10. Choice Architecture: A Process Approach 11. Decision Crutches 12. Disclosures 13. Retailing 14. The Last Mile of the Last Mile Appendix 1: A Glossary of Behavioural Phenomena and Nudging Concepts Appendix 2: Tools for the Choice Architect
