Fr. 219.00

Exploring Communication Theory - Making Sense of Us

English · Hardback

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Informationen zum Autor Kory Floyd is a professor of communication at the University of Arizona. Paul Schrodt is the Philip J. and Cheryl C. Burguières Professor of Communication Studies at Texas Christian University. Larry Erbert is an associate professor of communication at the University of Colorado Denver. Angela Trethewey is dean of the College of Communication and Education at California State University, Chico. Zusammenfassung This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor’s manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions. Inhaltsverzeichnis Chapter 1: Making Sense of Communication Chapter 2: Conceptualizing Communication Theory Chapter 3: Communication Theory and Research Chapter 4: Signs, Symbols, and Semantics Chapter 5: Organizing and Sending Messages Chapter 6: Explaining and Understanding Human Behavior Chapter 7: Discourse and Change Chapter 8: Communication in Developing Relationships Chapter 9: Communication in Sustaining Relationships Chapter 10: Processes of Persuasion Chapter 11: Communication in Organizations Chapter 12: Theories of Group and Family Communication Chapter 13: Theories of Health Communication Chapter 14: Technology and Media Processing Chapter 15: Theories of Communication, Culture, and Critique About the Authors Glossary Endnotes ...

Product details

Authors Larry Erbert, Larry A. Erbert, Kory Floyd, Kory (University of Arizona Floyd, Kory Schrodt Floyd, Paul Schrodt, Angela Trethewey
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Hardback
Released 01.06.2017
 
EAN 9781138200142
ISBN 978-1-138-20014-2
No. of pages 412
Subject Social sciences, law, business > Media, communication > Communication science

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