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The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
In this book, you will learn how to:
Define your audience and your primary messages
Simplify your writing so that it is succinct and understandable
Structure your written content so that it is most usable and accessible to your audience
Approach different forms of writing in a way that is most effective to getting your message across
Establish a voice and tone that reflects the identity of your organization and yourself as a professional
List of contents
Dedication
List of Tables
Preface
Acknowledgments
Chapter 1. Why Good Writing Matters
Chapter 2. Knowing Your Readers
Chapter 3. Defining Your Message and Purpose
Chapter 4. Keeping It Simple
Chapter 5. Using Authentic and Active Voice
Chapter 6. Writing Titles and Headings
Chapter 7. Using Lists and Tables
Chapter 8. Writing Information and Instructions
Chapter 9. Writing Forms
Chapter 10. Writing for the Web
Chapter 11. Writing for Emails and Other Messaging Systems
Chapter 12. Implementing Voice and Tone
Chapter 13. Formatting Your Content
Chapter 14. Refining Your Process
Index
About the Author
About the author
Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.
