Editing - The Design of Rhetoric

List of contents

List of Tables and Illustrations
Preface

Chapter 1 THE CANONS OF RHETORIC

Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery

Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry

Practice
A Technical Publication
A News Publication
A Promotional Publication

EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors

About the author

Sam Dragga, Gwendolyn Gong

Summary

Familiarizes readers with the theoretical basis and practical applications of the editing process. This book details the arrangement, style, delivery; and the objectives of editing - accuracy, clarity, propriety, and artistry.

Product details

• Authors: S. Dragga, Sam Dragga, Sam Gong Dragga, Dragga Sam, G. Gong, Gwendolyn Gong, Gong Gwendolyn
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.08.2017
• EAN: 9780415784955
• ISBN: 978-0-415-78495-5
• No. of pages: 232
• Series: Baywood's Technical Communications
• Subjects: Guides > Law, job, finance > Training, job, career; Writing & editing guides, Writing and editing guides, LANGUAGE ARTS & DISCIPLINES / Writing / General