Analytic Activism - Digital Listening and the New Political Strategy

Zusatztext The book is both compelling and entertaining... It is a concise and thoroughly readable book. Informationen zum Autor David Karpf is Assistant Professor of Media and Public Affairs at George Washington University. Klappentext Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations. Zusammenfassung Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

Product details

• Authors: David Karpf
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 09.02.2017
• EAN: 9780190266127
• ISBN: 978-0-19-026612-7
• No. of pages: 222
• Series: Oxford Studies in Digital Politics; Oxford Studies in Digital Poli
• Subjects: Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / Political Process / Political Advocacy, Social interaction, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Political activism, Communication Studies, Social and ethical issues, SOCIAL SCIENCE / Activism & Social Justice, Political activism / Political engagement