Wild Ride

Long-listed for FT Business Book 2017 br>br>The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldbr>br>Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick''s ruthless pursuit of success at all cost. br>br>In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber''s meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it''s worked so hard to recruit. br>br>With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber''s vault. It''s a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.>

Product details

• Authors: Adam Lashinsky, Lashinsky Adam
• Publisher: Portfolio Penguin UK
• Languages: English
• Product format: Paperback / Softback
• Released: 25.05.2017
• EAN: 9780241278482
• ISBN: 978-0-241-27848-2
• No. of pages: 240
• Dimensions: 153 mm x 234 mm x 18 mm
• Subjects: Social sciences, law, business > Business > General, dictionaries; Artificial Intelligence, TECHNOLOGY & ENGINEERING / Mechanical, TECHNOLOGY & ENGINEERING / Automotive, EDUCATION / Computers & Technology, TECHNOLOGY & ENGINEERING / Robotics, TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics, Business innovation, History of engineering & technology, History of specific companies / corporate history, Impact of science and technology on society, Automotive technology & trades, Intelligent & Automated Transport System Technology, Transport technology and trades, Transport Technology & Trades, Satellite communication technology