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List of contents
PART I: GETTING STARTED.
1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Listening.
PART II: DEVELOPING AND RESEARCHING YOUR SPEECH.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
PART III: PRESENTING YOURSELF AND YOUR IDEAS.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
PART IV: SPEAKING SITUATIONS.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Special Occasion, Distance, and Group Speaking.
Glossary.
References.
Index.
About the author
Stephanie J. Coopman is professor of communication studies at San José State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. A recipient of the SJSU College of Social Sciences Teaching Excellence Award, she has taught public speaking since the start of her career and has conducted numerous professional development sessions on public speaking and communication pedagogy. Dr. Coopman's research interests include experiential learning, team communication, online representations of identity and communication competence. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan. She earned her Ph.D. from the University of Kentucky.James Lull is professor emeritus of communication studies at San José State University. He has taught public speaking for more than 25 years and is a recipient of the National Communication Association's Golden Anniversary Monograph Award. An internationally recognized leader in media studies and cultural analysis, Dr. Lull is the author or editor of more than a dozen books, including EVOLUTIONARY COMMUNICATION: AN INTRODUCTION, and many articles published in the top journals in the field. In addition, he is the founder and host of the Evolutionary Communication channel on YouTube. Dr. Lull earned his Ph.D. from the University of Wisconsin-Madison. He holds honorary doctorates and professorships from several universities in Europe and Latin America, where he regularly gives plenary addresses and seminars.
Summary
Combining time-test techniques with the latest digital resources, Coopman and Lull's PUBLIC SPEAKING: THE EVOLVING ART, 4th Edition, gives you the tools and knowledge to become a confident, competent, and ethical public speaker in today's media-driven society. Four peer mentors bring text concepts and strategies to life with seamlessly integrated video and animation segments that highlight strategies for successful public speaking. Examples from popular culture include analysis of the public speaking success of Bernie Sanders, Malala Yousafzai, and others, while "Apply It" boxes help you put what you learn into practice outside the classroom.
