Social Media and Mobile Marketing Strategy

Informationen zum Autor Randi Priluck is Professor of Marketing at Pace University and Academic Director of the joint Lubin School of Business and Media Storm Master's program in Social Media and Mobile Marketing. She received a Ph.D. in business with a specialization in marketing from Drexel University in 1995 and an MBA from New York University in 1990. Her research in the area of consumer learning has appeared in The Journal of Advertising, Journal of Current Issues and Research inAdvertising, Psychology & Marketing, Journal of Marketing Education, Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and The Journal of Brand Management. Her blog on socialmedia research may be read at http://socialmediaandmobileresearch.com/author/rpriluck/

Product details

• Authors: Randi Priluck
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 05.08.2016
• EAN: 9780190215071
• ISBN: 978-0-19-021507-1
• No. of pages: 496
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Distribution, Sales & marketing, Sales and marketing, Retail and wholesale industries, Distributive industries