Hacking Growth

Informationen zum Autor Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com Sean Ellis is CEO and co-founder of GrowthHackers.com, the #1 online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hacking Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, inc.com, and TechCrunch. Klappentext An accessible and practical method for growth which helped to drive hugely successful start-ups including, Air Bnb, Pinterest and Facebook. Zusammenfassung Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

Report

In an increasingly erratic business landscape, where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly. Eric Ries, bestselling author of THE LEAN STARTUP

Product details

• Authors: Morgan Brown, Sean Ellis
• Publisher: Virgin Books
• Languages: English
• Product format: Paperback / Softback
• Released: 27.04.2017
• EAN: 9780753545379
• ISBN: 978-0-7535-4537-9
• No. of pages: 320
• Dimensions: 153 mm x 234 mm x 23 mm
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Business innovation, business strategy, Sales & marketing, Advice on careers and achieving success, Sales and marketing