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Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events.
Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with
audiences.
Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture.
This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.
List of contents
Acknowledgments - Introduction to Entertainment Public Relations Jobs - PR Plans, Audience Segmentation, and Storytelling with Media Releases - Public Relations Ethics and Uncontrolled vs. Controlled PR - Hollywood Red-Carpet Events-How the World Knows the Business - The Network Television Public Relations Cycle - PR Cycles for Syndicated Shows, Cable Channels, and Streaming Services, Plus the Celebrity PR - The Blockbuster Motion Picture Public Relations Cycle - The Independent Film PR Cycle and the Film Festival Circuit - Sports PR Cycles, Celebrity Endorsements, and PSAs - The Music PR Cycle: Singles, the Album, Awards Shows, the Tour, and Festivals - The Video Game PR Cycle: Mobilizing Fan Communities - Tourism, Attractions, Travel, and Hospitality: Seasonal PR Cycles - References - Index
About the author
Carol Ames (Ph.D., SUNY Buffalo) is Associate Professor of Communications at California State University, Fullerton. After working for more than 20 years in entertainment corporate communications and publicity, she now teaches graduate and undergraduate courses in public relations, entertainment, audience studies, and communications projects. She is the co-author of The Public Relations Writer¿s Handbook: The Digital Age (2007).
Summary
This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.
