Urban Destination Marketing in Contemporary Europe - Uniting Theory and Practice

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

About the author

John Heeley runs his own business advising destination marketing organisations, universities and local government on the subject of urban destination marketing. He is also a visiting fellow at Sheffield Hallam University, where he teaches destination marketing and is developing associated industry links and research.

Product details

• Authors: John Heeley
• Publisher: Channel View Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 15.02.2015
• EAN: 9781845414931
• ISBN: 978-1-84541-493-1
• No. of pages: 192
• Dimensions: 241 mm x 162 mm x 18 mm
• Weight: 460 g
• Series: Aspects of Tourism; Aspects of Tourism
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches