On-Camera Coach - Tools Techniques for Business Professionals in a Video Driven World

The invaluable handbook for acing your on-camera appearance
 
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens--being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time.
 
Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.
* Learn how to prepare for an on-camera appearance
* Tailor your presentation to on-camera demands
* Discover how the camera interprets wardrobe and body language
 
* Appear dynamic, confident, and engaged when the lens points your way
 
The lens captures everything--the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence--even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.

List of contents

Wiley & SAS Business Series ii
 
Preface xvii
 
Acknowledgments xix
 
Section One The Inescapable Reality--We All Have to Communicate through a Camera 1
 
Chapter 1 Why You Need to Read This Book 3
 
The Power and Pervasiveness of Video 5
 
The Decline of the Professional Spokesperson 6
 
The Global Communication Tool of Choice 7
 
Hiring by Skype 8
 
The Perils of Video 9
 
How Reading This Book Can Improve Your On-Camera Performance 9
 
What You Will Need 10
 
Topics to Be Discussed 10
 
Chapter Takeaways 11
 
Notes 11
 
Chapter 2 Why the Camera Changes Everything 13
 
My "Aha!" Moment 16
 
A Camera Changes Everything 17
 
No Immediate Feedback 17
 
Your Own Worst Critic 18
 
Recorded for Posterity 19
 
Unfamiliar Territory 20
 
The Archenemy of Performance Success: You 21
 
The Key to On-Camera Success: Authenticity 22
 
Chapter Takeaways 24
 
Section Two The MVPs of Performance Success 25
 
Chapter 3 M--Mental Mind-set: The Prep before the Performance 27
 
Reaching the Real Audience 28
 
Visualize the Viewer 30
 
Video Chat: Now You See Me, Now You Don't 30
 
Embrace Your Nervousness 32
 
Passion Play 33
 
Beware of Brain Cramps 33
 
The Bottom Line: It's Not about You 35
 
Chapter Takeaways 38
 
Note 39
 
Chapter 4 V--Vocal Variety: Pacing and Pausing with Purpose 41
 
The Musicality of Your Delivery--What's Your Range? 42
 
What Is Vocal Variety? 42
 
Natural versus On-Camera Inflection 43
 
Setting Your Pace with the Viewer in Mind 44
 
Finishing Your Thoughts 45
 
Using the Power of the Pause 45
 
Pause for You 45
 
Filler Words as Placeholders 47
 
Pause for Them 47
 
The Lowdown on Uptalk 49
 
The Most Common Uptalk Trouble Spot 50
 
Chapter Takeaways 54
 
Note 54
 
Chapter 5 P--Physical Factors: On-Camera Movement with Meaning 55
 
On-Camera Gesturing: An Out-of-Body Experience 56
 
Getting Familiar with Frame Size 58
 
Gestures for a Tight Shot 58
 
Gestures for a Medium Shot 58
 
Gestures for a Wide Shot 59
 
Gestures as a Retention Tool 60
 
The Role of Off-Camera Movement 61
 
Posture Pointers 61
 
Standing While on Camera 62
 
The Metronome Effect 62
 
Going for a Walk 62
 
Sitting While on Camera 63
 
Crossed Legs 64
 
Leaning In or Out 64
 
Step In to Start 65
 
Making Eye Contact When You Can't See Your Audience 66
 
Look Away 66
 
Performance Pitfalls: Eye Contact Errors 67
 
Vary Your Angle 68
 
Look Up 68
 
Chapter Takeaways 72
 
Notes 72
 
Section Three Ready to Wear . . . or Not 73
 
Chapter 6 Looking the Part--Wardrobe 101 75
 
Match Audience Expectations 77
 
Boring Is Best 78
 
Spin the Color Wheel 78
 
Special Consideration: Green-Screen Shoots 79
 
Solids: A Solid Choice 80
 
Putting on the Pounds 82
 
Dress Right for the Mic 82
 
Pack Placement 83
 
Microphone Placement 83
 
Jewelry Jukebox and Light Show 84
 
Your Fifth Appendage: A Smartphone 85
 
Additional Considerations for Men 85
 
Sock Style 86
 
The Uniform Look 87
 
To Button or Not to Button? 87
 
Chapter Takeaways 88
 
Notes 88
 
Chapter 7 Hair

About the author

Karin M. Reed is the CEO of Speaker Dynamics, a communications firm based in Raleigh, North Carolina. She has made a career out of communicating on camera as an award-winning broadcast journalist, spokesperson, and executive communications specialist. Karin has been a trusted trainer and consultant for organizations ranging from early-stage start-ups to Fortune 500companies. She empowers her clients, whether they come from the C-suiteor the sales force, to speak with ease to any audience on any platform. Her methodology is based on more than 20 years of personal presentation prowess and the understanding that the best speakers are steeped in authenticity.

Summary

The invaluable handbook for acing your on-camera appearance

On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens--being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time.

Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond.
* Learn how to prepare for an on-camera appearance
* Tailor your presentation to on-camera demands
* Discover how the camera interprets wardrobe and body language

* Appear dynamic, confident, and engaged when the lens points your way

The lens captures everything--the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence--even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.

Product details

• Authors: Karin M Reed, Karin M. Reed, Km Reed
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 09.05.2017
• EAN: 9781119316039
• ISBN: 978-1-119-31603-9
• No. of pages: 272
• Series: SAS Institute Inc; Wiley and SAS Business; SAS Institute Inc; Wiley and SAS Business Series; Wiley and SAS Business
• Subjects: Guides > Hobby, home > Photography, filmmaking, video filmmaking; Social sciences, law, business > Media, communication > General, dictionaries; Kommunikation, Medien, Communication & Media Studies, Kommunikation u. Medienforschung, Allg. Kommunikation u. Medienforschung