Market Like You Mean It - Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

CREATE MARKETING MAGIC

Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.

About the author

Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur.

Product details

• Authors: Al Lautenslager, Albert laszlo Lautenslager
• Publisher: Entrepreneur Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.07.2014
• EAN: 9781599185354
• ISBN: 978-1-59918-535-4
• No. of pages: 192
• Dimensions: 151 mm x 228 mm x 17 mm
• Weight: 345 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Online-Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, Business / Economics / Finance