Big Strategies for Small Business - Exceptional Projects in Europe

A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

List of contents

Trades and Strategy: Trades of the Future Trades and Form: Werkraum Bregenzerwald Trades and Network Management: Tectonet Trades and Tourism: Bornholm Trades and Technology: Massschuh.de Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure Trades and Marketing: The Friuli Chair Cluster Trades and Training: The Petajavesi Felt Center Trades and Europe: The Union of Small Businesses?

About the author

HANS-JOACHIM GÖGL is founder and organizer of 'tri' (International Symposium for Energy-Efficient Architecture), Austria. Together with Clemens Schedler he drew up the concept for the award-winning publication, symposium and workshop series, 'Landscape of Knowledge'.
 
CLEMENS SCHEDLER has been an independent graphic artist since 1990, based in Austria. Together with Hans-Joachim Gögl he drew up the concept for the award-winning publication, symposium and workshop series, 'Landscape of Knowledge'.

Summary

A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.

Product details

• Assisted by: H. Gogl (Editor), Gögl (Editor), H Gögl (Editor), H. Gögl (Editor), Schedler (Editor), Schedler (Editor), C. Schedler (Editor)
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9781349308491
• ISBN: 978-1-349-30849-1
• No. of pages: 334
• Dimensions: 140 mm x 216 mm x 18 mm
• Weight: 438 g
• Illustrations: IX, 334 p. 174 illus.
• Subjects: Social sciences, law, business > Business > Business administration; Management, B, Leadership, Business Strategy/Leadership, Entrepreneurship, small business, business strategy, Management & management techniques, Management science, Business Strategy and Leadership, Palgrave Business & Management Collection, Management and management techniques