Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

List of contents

S-commerce: Facing the Future of Sport Business Bums on Seats: The Social Phenomenon of Sport Putting Sport on the Map: The Structure of Global Sport Business or Pleasure: The Commercialisation of Sport Self Service: Sport and the Services Economy In the Spider's Web: The Internet and Competitive Advantage in Global Sport Speaking in Tongues: Global Sport Marketing across Cultures Sport Trek: Future Sport Business in the Global Marketplace Epilogue: Brilliant Orange Finally Go all the Way!

About the author

HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Summary

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Product details

• Authors: A Smith, A. Smith, Westerbeek, H Westerbeek, H. Westerbeek
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9781349508457
• ISBN: 978-1-349-50845-7
• No. of pages: 241
• Dimensions: 152 mm x 14 mm x 229 mm
• Weight: 375 g
• Illustrations: XIV, 241 p. 251 illus.
• Series: Finance and Capital Markets
• Subjects: Social sciences, law, business > Business; Marketing, Management, B, Leadership, Market research, Business Strategy/Leadership, International Economics, business strategy, Sales & marketing, Management science, Business Strategy and Leadership, Palgrave Business & Management Collection, business;Franchising;Internet;marketing;service