The Alliance Revolution - The New Shape of Business Rivalry

More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition.

About the author

Benjamin Gomes-Casseres is Professor of International Business, Brandeis International Business School.

Summary

Benjamin Gomes-Casseres presents the first detailed account of the new world of business alliances and shows how collaboration has become integral to modern competition, particularly in the global high-technology sector.

Product details

• Authors: Benjamin Gomes-Casseres, Gomes-Casseres Benjamin
• Publisher: University Presses
• Languages: English
• Product format: Paperback / Softback
• Released: 08.01.1998
• EAN: 9780674016484
• ISBN: 978-0-674-01648-4
• Weight: 435 g
• Illustrations: 25 line illustrations, 13 tables
• Subjects: Social sciences, law, business > Business > Management; Industrien und Branchenstudien, Business and Management, BUSINESS & ECONOMICS / Industries / General, Business & management, Industry & industrial studies, Industry and industrial studies