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The internet combined with other information technologies, created many interesting and innovative ways to provide customer value since its inception in 1996. In early days Internet shopping was actually male oriented. Women online shoppers have not accepted what was offered to them on the new channel in a passive manner. They demand information when, where and How they want it. They have aggressively moved out to create their own content and to comfort corporation on their own terms. This text is uniquely positioned to take advantage of the innovation that is inherent in the Internet. Shopping is part and paired of every woman irrespective of their demographics .But their expectation towards products and services vary to a considerable level from men. Particularly the metropolitan women with purchasing power in India have been influenced by the revolution in Information Technology. According to IMRB October 2015 report, 5.3 million Internet users are there in Chennai metropolitan city alone. This created a curiosity to conduct a research exploring the Perceived risk on Online shopping experience of Women Employees in Chennai.
About the author
Krithika.M and Dr.Rajini.G are from VELS University, Chennai,India.The former is doctorate scholar and the latter is associate professor and Head -MBA (Integrated).They had published many research articles and presented papers at National and International conferences of repute.
