New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Product details

• Authors: Bastian Halecker
• Publisher: Cuvillier Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2016
• No. of pages: 250
• Dimensions: 148 mm x 210 mm x 13 mm
• Weight: 329 g
• Subjects: Social sciences, law, business > Business > Business administration; Makroökonomie, Unternehmensorganisation, Rechnungswesen, Organisationstheorie, Finanz- und Rechnungswesen, Eigentum und Organisation von Unternehmen, Organisationstheorie und -verhalten, Ökonomik / Makroökonomik, Betriebswirtschaft - Betriebswirtschaftslehre, Wirtschaft / Finanzen, Kredit, Action Case Study