Social Media: The Good, the Bad, and the Ugly - 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

List of contents

Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.-  Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.

Summary

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Product details

• Assisted by: Salah Al-Sharhan (Editor), Marc Clement (Editor), Yogesh K. Dwivedi (Editor), Marijn Janssen (Editor), Matt Mäntymäki (Editor), Matti Mäntymäki (Editor), M N Ravishankar et al (Editor), Nripendra P. Rana (Editor), M. N. Ravishankar (Editor), M.N. Ravishankar (Editor), Mayasandra-Nagaraja Ravishankar (Editor), Antonis C. Simintiras (Editor), Emma L. Slade (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9783319452333
• ISBN: 978-3-31-945233-3
• No. of pages: 730
• Dimensions: 157 mm x 44 mm x 234 mm
• Weight: 1179 g
• Illustrations: XXIV, 730 p. 99 illus.
• Series: Lecture Notes in Computer Science; Theoretical Computer Science and General Issues; Lecture Notes in Computer Science; Theoretical Computer Science and General Issues
• Subject: Social sciences, law, business > Business > General, dictionaries