How Image Amp Emotion Influence

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

List of contents

1 The Importance of Image and Affect in Politics

2 Historical Traces and Relevant Concepts

3 The Role of Information Processing

4 The Methods Behind the Research: How We Did These Studies

5 The Two Levels of Agenda Setting: Issues and Attributes

6 Visual Cues in the Formation of Affect

7 The Valence of Affect: Accentuate the Negative or Put Your Best Foot Forward?

8 The Makeup of Affect: Emotions and Traits

9 New Media and Demographic Differences in Agenda Setting

10 An International Investigation of Affective Agendas

11 What We Now Know About Affect and Implications for Democracy

About the author

By Renita Coleman and Denis Wu

Summary

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the media's image presentation of political candidates influences voting at both the aggregate and individual level.

Product details

• Authors: Renita Coleman, Coleman Renita, Denis Wu, Wu Denis
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 01.11.2016
• EAN: 9781498514033
• ISBN: 978-1-4985-1403-3
• Series: Lexington Studies in Political Communication; Lexington Studies in Political; Lexington Studies in Political Communication
• Subjects: Guides > Law, job, finance > Letters, rhetoric; Social sciences, law, business > Political science > Political science and political education; POLITICAL SCIENCE / History & Theory, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Political science & theory, Communication Studies, Public speaking guides, Political science and theory, Elections & referenda, Speaking in public: advice and guides, Elections and referenda / suffrage