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This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.
This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.
List of contents
PART I: GLOBAL POSSIBILITIES.- 1. International Trade.- 2. International Growth and Diversification.- PART II: GLOBAL MARKETS.- 3. International Risk Analysis.- 4. Positioning Risk Analysis.- 5. Market Entry Decisions.- 6. International Markets.- PART III: GLOBAL LOCATIONS.- 7. Import and Export.- 8. Foreign Direct Investment.- 9. International Value and Supply Chains.- PART IV: GLOBAL STRATEGIES, ALLIANCES AND STRUCTURES.- 10. International Business Strategies.- 11. Global Strategic Alliances.- 12. Organisational Issues.- PART V: GLOBAL REGULATION AND FINANCE.- 13. The International Regulatory Framework.- 14. International Accounting.- 15. International Finance.- PART VI: GLOBAL MANAGEMENT OF PEOPLE.- 16. International Culture and Business.- 17. International Human Resource Management.- 18. Corporate Social Responsibility.
About the author
Michael Wynn-Williams is a Senior Lecturer in International Business at Greenwich Business School, the University of Greenwich, UK.
Summary
This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.
