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Informationen zum Autor Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage. Klappentext Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. Zusammenfassung Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising! public relations! branding! promotions! event and experiential marketing! and related fields of strategic communication. This book explores how IMC! as grounded in the communication discipline! creates spaces for community engagement and collaboration. Inhaltsverzeichnis ContentsAcknowledgmentsIntroductionChapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic ConversationBy Christina L. McDowell Marinchak and Jill K. BurkChapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"By Daniel U. AssmusChapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm CityBy Leeanne M. Bell McManus and Chip RouseChapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults By Paul A. LucasChapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland's Vote Yes CampaignBy Jeanne M. PersuitChapter 6: Integrated Marketing Communication and Social Media: "Coordinated Management of Meaning" and EntrepreneurshipBy Cassandra Vinhateiro and Vernon E. CronenChapter 7: Integrated Marketing Communication and Public Health Campaigns: Let's Quit TogetherBy Kelli L. FellowsChapter 8: Integrated Marketing Communication and Crisis Communication: The American Red CrossBy Amanda G. MckendreeChapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and RationalityBy Jeremy LangettChapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and EducatorsBy Kees van het Hof and David E. WeberConclusionAbout the Contributors...
