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"The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks."-Jack Canfield, cofounder of the Chicken Soup for the Soul® book seriesYou've spent a lot of time, effort, and money to get where you are today. You've hired employees or established outsource relationships. You've developed products or services, advertised, sold, and delivered. Perhaps you work for a small business, sharing the owner's dream for substantial wealth. Along the way-without even knowing it-you've created something else too: marketable assets. Assets such as your relationships with suppliers, your advertising calendar, your Internet presence, your key employees, your sales force . . . and everything else that affects your business.
Instant Income is the first ever system to show you how to turn uncommon assets into income you can make and use in just hours, days or weeks-and to help you develop entirely new streams of income from unlikely sources. With Janet Switzer's proven secrets, you'll be able to
- Discover hidden pockets of potential income-at no cost to you
- Sell more to your current customers and generate new clients
- Lower costs, increase prices, and maximize profits
- Get others to do your marketing for you
- Create your own Instant Income implementation plan
This comprehensive guide is packed with ready-to-use campaigns, money-generating guidelines, do-it-yourself financial calendars, and so much more. Best of all, the purchase of this book gives you FREE full access to the Instant Income online tools. These tools include a FREE online audit, FREE sample intrapreneurship template, and FREE e-training program.
This is no ordinary how-to guide. This is
Instant Income-for you, for real, for life.
List of contents
Part One 1. Getting Customers to Give You More Money 2. Getting Other People to Bring in the Cash 3. Writing Ads that Make the Phone Ring 4. Prospecting for Instant Income 5. Helping Your Sales Force Earn Instant Income 6. Making Instant Income on the Internet 7. Finding Instant Income in Overlooked Assets Part Two: Instant Overnight Audit Part Three: Going into Business with the Boss Part Four: Becoming an Occasional Entrepreneur Part Five: Turning Instant Income into Long-term Revenue
About the author
Over the past twenty years, Janet Switzer has perfected a system of small business advertising strategies, marketing campaigns, joint venture methods, and sales tactics that have created near-overnight cash flow for retailers, service businesses, manufacturers, and other businesses around the world. Since 1993, Janet has been the income-generator of choice for Jack Canfield’s in-house seminar and publishing divisions, for Mr. Canfield’s Souper Speakers bureau, and for Mark Victor Hansen’s mega-seminars and in-house catalog activity. As well, she’s developed media campaigns, direct mail campaigns, and specialty marketing campaigns for Chicken Soup for the Soul’s book franchise for more than 13 years. She’s also applied her proven marketing strategies for a number of other business and publishing notable including financial author David Bach, motivational speaker Les Brown, and e-commerce guru Yanik Silver—all of whom have been clients. Additionally, over a four-year period, she built a publishing division for Jay Abraham from five to more than 327 titles for both the general business and specialty professional markets. She developed an entire catalog operation, with a national sales force, and ghosted bestselling books.
