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Explains what companies and executives must do to overcome the disruptive challenges caused by new technology.
About the author
David Guillebaud advises CEOs and top management teams on strategy and transformation issues, especially on digital disruption. He challenges executive teams to seriously address the scope, scale, reach and pace of disruptive change, particularly from digital technologies. After starting his career in the oil industry, David gained his MBA from INSEAD and then joined Arthur D. Little where he became leader of its worldwide travel, tourism and hospitality practice. From the early 1990s, he was already providing digital transformation and strategic advice to top teams from airlines, hotel groups, cruise lines and travel companies. He remains a well-known figure in these industries. David was director of a niche investment bank in London in the late 1980s. He has also experienced the ups and downs of being an entrepreneur: he was a leader in three start-ups - a consulting firm later sold to a large American group, a travel softwarecompany successfully sold to a cable TV company, and a dot-com travel business that ran out of money! He continues to invest ininteresting companies as a business angel. These days, David works part time as anassociate partner at Elixirr, a fast-growing, London-based consulting firm with a strong digital technology and IT heritage. With a strong interest in Africa andeconomic development, David is chairmanof Great Lakes Outreach, which works with Christian leaders in the Great Lakes region of Central Africa. He lives in France.
Summary
What companies and executives must do to overcome the disruptive challenges caused by new technology. Many companies are struggling to cope with the massive change and disruption in the age of new technology. This important book explains the main barriers to managing disruption successfully - and how to overcome them.
