Trust, Power and Public Relations in Financial Markets

Informationen zum Autor Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society , and in edited collections. Zusammenfassung The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing. Inhaltsverzeichnis 1. PR in Financial Markets: ‘Booms and Busts’ in Trust 2. Reframing Trust, Power & Public Relations 3. Promoting State Financial Power: Creditworthiness as Trustworthiness 4. Financial Trade Associations: Territorial Battles for Trust 5. Stock Market Storytelling and Dalliances with Trust 6. Changing Banking Models, Shifting Trust Relations 7. Insurance, Investment, Pensions: Rise of the Robo-Expert 8. Financial Exclusion: PR as Activism and Resistance 9. Organising Silence: Public Relations in Financial Silos 10. Conclusion: Revisiting the Trust Strategist’s Role

Product details

• Authors: Clea Bourne, Clea (Goldsmiths College Bourne, Bourne Clea
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 15.12.2016
• EAN: 9780415719216
• ISBN: 978-0-415-71921-6
• No. of pages: 160
• Series: Routledge New Directions in Public Relations & Communication Research; Routledge New Directions in Public Relations & Communication Research; Routledge New Directions in PR & Communication Research; Routledge New Directions in PR & Communication Research
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Economics, Business and Management, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Finance / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Communication Studies, Financial services industry, Hospitality and service industries, Finance and the finance industry