Internet Retailing and Future Perspectives

List of contents

1. The world of e-retailing
2. The business of e-retailing in practice
3. Integration of e-retailing into an organisation
4. Understanding and communicating with the e-consumer
5. Information search on the web
6. E-store design navigability, interactivity and web atmospherics
7. E-service
8. Branding on the web
9. E-malls
10. E-retailing models
11. M-shopping
12. U-shopping
13. Multi-channel success and the future of e-retailing

About the author

Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia

Summary

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching e-commerce.

Product details

• Authors: Charles Dennis, Charles (Middlesex Business School Dennis, Sabine Gerlach, Sabine (University of Lincoln Gerlach, Bill Merrilees, Bang Nguyen, Bang (East China University of Science and Technology Nguyen, Eleonora Pantano, Eleonora (Middlesex University Pantano, Eleonora (University of Bristol Pantano, Eleonora Nguyen Pantano
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 12.12.2016
• EAN: 9781138940512
• ISBN: 978-1-138-94051-2
• No. of pages: 364
• Subject: Social sciences, law, business > Business > Business administration